When creating these two brochures, I kept in mind the century-old traditions of this Italian dental company, their exquisite taste for quality and attention to detail, and their innovative approach to dental equipment and commitment to new technologies. Leveraging the company name Dental Art, I selected artworks by Sandro Botticelli to emphasize the company's rich traditions and inspiration. I integrated modern design features such as spacious layouts, subtle silver accents, and transparent sheets that highlight Botticelli's beautiful artworks, ushering in a new chapter in each brochure.
The Italian stakeholders of Dental Art were highly impressed with my designs. They subsequently requested the files, which were then translated from Russian into Italian and printed in Italy. The brochures went on to achieve significant recognition by winning the prestigious contest for best design and the innovative use of Gmund paper in Moscow, Russia, in 2007. This success not only underscored the cross-cultural appeal of the designs but also stressed the international acclaim they garnered, further solidifying the company's reputation for excellence in design and craftsmanship.
Since working on this project, I have employed the outlines in Silver Pantone 877 on transparent vellums in several other projects. This approach adds a subtle and elegant touch to any project aiming to highlight the refinement and excellence of the products or services offered.
