This project challenged students to design a fully functioning custom display font using hand drawing or such tools as Adobe Illustrator, then transfer the design into a working typeface using applications such as Calligraphr or Glyphs Studio. Students developed complete character sets (A–Z, numerals, and basic punctuation), focusing on consistency, proportion, and spacing to ensure their typefaces functioned as coherent systems. They were also encouraged to submit their finished fonts to online font foundries for potential public access and real-world use, bridging classroom experimentation with professional practice.
Alongside the font itself, students created a promotional poster that showcased their typeface in context, highlighting its personality, tone, and visual voice. The poster became a space to translate system into message—demonstrating how a font behaves in hierarchy, composition, and communication. Together, the font and poster reveal each designer’s unique approach to typographic form-making, merging craft, concept, and applied design thinking. ↓
