For an exciting event of the opening of the newly built Brain Institute building, I chose branding that reflected the significance of the occasion and aligned with the university's overall brand identity. Neuroscience-inspired pattern, that symbolizes growth and interconnectedness of various campusses of the University, was used for this project also. Including visuals of the new building helps to emphasize the significance of the new space. Finally, the ribbon-cutting imagery that goes throughout various materials for this branding, symbolizes the opening and the new beginnings.
Invitations and programs, both printed and digital, brochure, signage and banners were part of this campaign.
The pearlescent paper and red foil for the printed materials ensured the instant excitement and stressed the significance of this event.
