For the office of this prominent cardiologist, I designed a comprehensive identity package that not only highlights the high level of professionalism expected from a leading specialist but also embodies the elegance and tranquility of the office environment. The package includes a refined color palette and sophisticated typography that evoke a sense of calm and trust, reflecting the serene atmosphere of the practice. By incorporating subtle, yet impactful design elements, the identity package effectively communicates both the cardiologist's expertise and the welcoming, reassuring ambiance of the office, ensuring a cohesive and polished image that enhances the overall patient experience.
I used embossing and custom cuts in combination with textured duplex paper (one side blue, the other side white, blended together) and Silver Pantone 877C to visually convey the high level of professionalism and reliability of the cardiology office. The identity package includes a folder, letterhead, business card, and brochure.
I worked on a project for a new business line called Medical Concierge. Upon request, I developed the branding for all materials intended for both patients and doctors. For the patients' materials, I used a vivid green color with blue accents, while the materials for the doctors featured golden and lighter blue color schemes. Above, you can see the set of materials designed for the patients.
The goal of the project was to inform medical professionals about the benefits and opportunities of the Medical Concierge program. When a doctor expressed interest, their office was provided with informative materials for patients, helping them decide whether to join the program associated with that doctor's office.
The identity packages include a folder, letterheads, business cards, brochures of various sizes, a table stand brochure, an instructional CD, a poster, and websites. Below, you can see the tri-fold brochures for the Cardiology Concierge program and the Pediatrics Concierge program. For each specialty, I created a unique logo and a complete set of print and web materials.
↑ Tri-fold brochures for the program.
To help doctors understand and appreciate how the Medical Concierge program works, and to encourage them to adopt this business model for their offices, I created an informational package. This package is sent to each doctor's office to inform them about the program's possibilities and provide instructions on how it works.
↑ A brochure with detailed instructions for doctors outlines 16 different types of materials that I art-directed and designed, which are available for each Medical Concierge specialty.
Identity, branding, brochures, letterheads, business cards, envelopes, posters, postcards, membership cards, CDs and DVDs, websites, email graphics, instructional videos, as well as mouse pads and other merchandise, were all part of this extensive multimedia design package that I art-directed and designed.
