This full-page print campaign mirrors the design and message of the Ocean Science for a Better World® brochure series that I worked on for Harbor Branch of Florida Atlantic.
Featured in glossy magazines across the Treasure Coast, each ad maintains the same headline and main text, but the background photo and caption vary monthly to highlight different areas of research at FAU Harbor Branch.
Objective of the campaign: Engage potential donors in the Treasure Coast area and raise awareness about the groundbreaking research taking place at FAU Harbor Branch.